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Unit forty seven

Mass media


Text

The British are a nation of newspaper readers. Many of them have a daily paper delivered to their home just in time for bieakfast.

British newspapers can be divided into two groups: quality and popular. Quality newspapers are more serious and cover home and foreign news thoughtfully while the popular newspapers like shocking, personal stories as well as some news. These two groups of newspapers can be distinguished easily because the quality papers are twice the size of the popular newspapers.

Quality daily newspapers:

The Times

The Guardian

The Daily Telegraph

The Financial Times

The Independent

Quality Sunday newspapers:

The Sunday Times

The Observer

The Sunday Telegraph

Popular daily newspapers:

The News of the World

The People

The Mail on Sunday

The Sunday Mirror

The Sunday Express

British newspapers are often associated with Fleet Street, located in Westminster City of London. Fleet Street was the home of the nation's newspapers till the recent past. But not long ago practically all the newspapers moved their headquarters to Docklands, a newly developed business centre in the eastern part of London. Only two newspapers The Daily Express and The Daily Telegraph are still in Fleet Street. However, people still say 'Fleet Street' to mean 'the press'.

Watching television is one of the great British pastimes! Broad­casting in the United Kingdom is controlled by the British Broad­casting Corporation (ВВС) and the Independent Broadcasting Authority (IBA). The ВВС receives its income from the Government, but the private companies controlled by the IBA earn money from advertising. The ВВС has two TV channels. The IBA is responsible for looking after the regional independent TV companies who broad­cast their own programmes and those they have bought from other regions.

National radio is controlled by the ВВС, and listeners can choose between four stations. There are many local stations, some private and some run by the ВВС. Their programmes consist mainly of music and local news.

Words and expressions

mass media




средства массовой ин­формации

paper = newspaper




газета

reader




читатель

daily







quality

[kwolt]

ежедневная газета

serious




серьезный

thought

[t]

мысль

thoughtful




внимательный

thoughtfully




внимательно

shock shocking




удар, потрясение скандальный

personal




личный

twice




дважды

they are twice the size




они вдвое больше по размеру

guardian

['djn]

наставник

independent




независимый

observer




обозреватель

mirror




зеркало

headquarters

[,hedkwtz]

штаб-квартира

press




пресса

television




телевидение

to watch




наблюдать

to watch television




смотреть телевизор

pastime




времяпрепровождение

to broadcast (broadcast,




передавать по радио/по

broadcast)




телевидению

authority

['ort]

власти, администрация

income




ДОХОД

to look after




следить за, присматри­







вать за

region




регион

regional




региональный

to choose (chose, chosen)




выбирать

to run




управлять, руководить

to run a station




направлять деятельность







радиостанции

to run a shop




владеть магазином


Exercises

1. Read the following:

the British

many of them delivered to their home

the quality newspapers

the popular newspapers

the home of the nation's newspaper

moved their headquarters

in the eastern part

one of the great pastimes

the ВВС

the IBA

2. Insert articles:

... British are... nation of newspaper readers.

Many of them have... daily paper delivered to their home.

Fleet Street was... home of... nation's newspapers till... recent past.

Docklands is... newly developed business centre in... eastern part of London.

... Financial Times is widely read by businessmen.

Watching television is one of... great British pastimes. Broadcasting in... United Kingdom is controlled by... ВВС and... IBA.

... ВВС receives its income from... government.

... private companies controlled by... IBA earn money from ad­vertising.

3. Insert prepositions:

The IBA is responsible... looking... the regional independent TV companies.

They also broadcast programmes they have bought... other regions.

National radio is controlled... the ВВС.

Listeners can choose... four stations.

Some local stations are run... the ВВС.

Their programmes consist mainly... music and local news.

4. Sum up what the text said about:

• English newspapers

• the ВВС

• the IBA

Сравнительные степени прилагательных Degrees of comparison of adjectives

Большинство прилагательных имеют сравнительную и превосходную степени сравнения. Как правило, однослож­ные прилагательные образуют сравнительную степень с помощью суффикса -ег, а превосходную — с помощью суффикса -est. Например:

warm — warmer — warmest

Многосложные прилагательные образуют сравнитель­ную степень с помощью слова more, а превосходную — с помощью слова most. Например:

serious — more serious — most serious

Некоторые прилагательные образуют степени сравне­ния не по правилам. Например:

goodbetter — best little — less — least

bad — worse — worst much — more — most

4. Write as in the examples:

• Example

short

short — shorter — shortest



long



cheap



strange



near



poor




• Example

popular

popular—more

popular—most popular




practical

beneficial

expensive

sophisticated

curious






• Example

short reply

a shorter reply

the shorter reply

shorter replies

the shortest reply



long story



big city



large university



high chaige




• Example

important event a more important event the more important event more important events the most important event



curious custom



sophisticated device



expensive tour



difficult language



marketable goods



mteiesting piogiamme


6. Find English equivalents in the text:

Английские газеты можно разделить на две группы.

Эти две группы можно легко отличить друг от друга

Английские газеты часто ассоциируют с Флит стрит

Радио Англии контролирует Би-Би-Си.

7. Translate as in the example:

• Example

a paper delivered to their home газета, доставляемая на дом





Fleet Street located in Westminstel City



the private companies controlled by the 1BA



the talks resumed after lunch



the point mentioned in the letter



the goods shipped



the letters of credit opened with the bank



all the problems settled



the news broadcast over the radio



the news televised


8. Complete as much as you remember:

• The British are a nation...

Many of them have ... delivered.

British newspapers can be divided...

Quality newspapers .. while popular newspapers

These two groups... distmgished... British newspapers are often associated...

Fleet Stieet was the home...

But not long ago. . Docklands

Only... Fleet Street.

However... to mean 'the press'.

• Watching .. pastimes

Broadcasting... the ВВС and... the IBA

The ВВС receives... but... advertising .

The ВВС... channels.

• National radio is controlled... and... four...

There are many local... private... the ВВС.

Their programmes consist...

9. Translate into Russian the sentence starting with:

'The IBA is rlesponsible....'.

10. Role play

Imagine you are speaking with an English businessman. Ask him a few questions about:

• English newspapers

• English radio

• English television programmes

Tell him what television programmes you like.
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