Шевелева С.А. Деловой английский. Ускоренный курс. Шевелева С. А. Ш37 Деловой английский. Ускоренный курс Учебник
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Unit forty sevenMass mediaText The British are a nation of newspaper readers. Many of them have a daily paper delivered to their home just in time for bieakfast. British newspapers can be divided into two groups: quality and popular. Quality newspapers are more serious and cover home and foreign news thoughtfully while the popular newspapers like shocking, personal stories as well as some news. These two groups of newspapers can be distinguished easily because the quality papers are twice the size of the popular newspapers. • Quality daily newspapers: The Times The Guardian The Daily Telegraph The Financial Times The Independent • Quality Sunday newspapers: The Sunday Times The Observer The Sunday Telegraph • Popular daily newspapers: The News of the World The People The Mail on Sunday The Sunday Mirror The Sunday Express British newspapers are often associated with Fleet Street, located in Westminster City of London. Fleet Street was the home of the nation's newspapers till the recent past. But not long ago practically all the newspapers moved their headquarters to Docklands, a newly developed business centre in the eastern part of London. Only two newspapers The Daily Express and The Daily Telegraph are still in Fleet Street. However, people still say 'Fleet Street' to mean 'the press'. Watching television is one of the great British pastimes! Broadcasting in the United Kingdom is controlled by the British Broadcasting Corporation (ВВС) and the Independent Broadcasting Authority (IBA). The ВВС receives its income from the Government, but the private companies controlled by the IBA earn money from advertising. The ВВС has two TV channels. The IBA is responsible for looking after the regional independent TV companies who broadcast their own programmes and those they have bought from other regions. National radio is controlled by the ВВС, and listeners can choose between four stations. There are many local stations, some private and some run by the ВВС. Their programmes consist mainly of music and local news. Words and expressions
Exercises 1. Read the following: the British many of them delivered to their home the quality newspapers the popular newspapers the home of the nation's newspaper moved their headquarters in the eastern part one of the great pastimes the ВВС the IBA 2. Insert articles: ... British are... nation of newspaper readers. Many of them have... daily paper delivered to their home. Fleet Street was... home of... nation's newspapers till... recent past. Docklands is... newly developed business centre in... eastern part of London. ... Financial Times is widely read by businessmen. Watching television is one of... great British pastimes. Broadcasting in... United Kingdom is controlled by... ВВС and... IBA. ... ВВС receives its income from... government. ... private companies controlled by... IBA earn money from advertising. 3. Insert prepositions: The IBA is responsible... looking... the regional independent TV companies. They also broadcast programmes they have bought... other regions. National radio is controlled... the ВВС. Listeners can choose... four stations. Some local stations are run... the ВВС. Their programmes consist mainly... music and local news. 4. Sum up what the text said about: • English newspapers • the ВВС • the IBA Сравнительные степени прилагательных Degrees of comparison of adjectives Большинство прилагательных имеют сравнительную и превосходную степени сравнения. Как правило, односложные прилагательные образуют сравнительную степень с помощью суффикса -ег, а превосходную — с помощью суффикса -est. Например: warm — warmer — warmest Многосложные прилагательные образуют сравнительную степень с помощью слова more, а превосходную — с помощью слова most. Например: serious — more serious — most serious Некоторые прилагательные образуют степени сравнения не по правилам. Например: good — better — best little — less — least bad — worse — worst much — more — most 4. Write as in the examples:
6. Find English equivalents in the text: Английские газеты можно разделить на две группы. Эти две группы можно легко отличить друг от друга Английские газеты часто ассоциируют с Флит стрит Радио Англии контролирует Би-Би-Си. 7. Translate as in the example:
8. Complete as much as you remember: • The British are a nation... Many of them have ... delivered. British newspapers can be divided... Quality newspapers .. while popular newspapers These two groups... distmgished... British newspapers are often associated... Fleet Stieet was the home... But not long ago. . Docklands Only... Fleet Street. However... to mean 'the press'. • Watching .. pastimes Broadcasting... the ВВС and... the IBA The ВВС receives... but... advertising . The ВВС... channels. • National radio is controlled... and... four... There are many local... private... the ВВС. Their programmes consist... 9. Translate into Russian the sentence starting with: 'The IBA is rlesponsible....'. 10. Role play Imagine you are speaking with an English businessman. Ask him a few questions about: • English newspapers • English radio • English television programmes Tell him what television programmes you like. |