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  • 2.3. Vocabulary 2.3.1. Заполните таблицу по образцу. Adjective Noun

  • Информационные технологии в лингвистике. 20220603-051823Контрольная работа_6_СО_Вариант 1 (А-Н). Контрольная работа вариант 1 Grammar 1 Раскройте скобки и поставьте глагол в правильную форму в конструкцию wish


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    2. КОНТРОЛЬНАЯ РАБОТА 6. ВАРИАНТ 1
    2.1. Grammar
    2.1.1.Раскройте скобки и поставьте глагол в правильную форму в конструкцию «wish».


    1. I wish she could have come yesterday but she had an important meeting.

    2. I wish I had known someone to whom I could have gone for advice when I was 18.

    3. I wish you sent word as soon as you arrive.

    4. I wish I did not have to do my homework every day.

    5. I wish you had gone skiing with me yesterday: I had such a good time!

    6. I wish I knew Spanish.

    7. The Browns live in the city, but they wish they lived in the suburbs.

    8. Robert can’t dance very well, but he wishes he could dance better.


    2.1.2.Перефразируйте предложения, используя конструкцию«Iwish».
    Например,

    Unfortunately they won't return before Christmas. – I wish they would return before Christmas.

    1) The student was sorry he had not studied the material better and had shown such poor knowledge at the examination.

    The student wished he had studied the material better and shown better knowledge at the examination.

    2) It's a pity that you didn't send for us last night.

    I wish you had sent for us last night.

    3) It's a pity you are not with us these days.

    I wish you were with us these days.
    2.1.3. Переведите предложение, обращая внимание на конструкцию the Complex Object (сложное дополнение).

    1. He wanted his letters sentenced at once. – Он хотел, чтобы его письма отправили сейчас же.

    2. She wanted them to read that book. – Она хотела, чтобы они прочитали книгу.

    3. I don't want my papers looked through. – Я не хочу, чтобы в моих документах копались.

    4. He believes this girl to be his wife. – Он считает эту девушку своей женой.

    5. She didn't want her child taken to hospital. – Она не хотела, чтобы её ребенка отправили в больницу.

    6. The teacher expected Sarah to study well. – Учитель ожидает что Сара будет хорошо учиться.

    7. The teacher wants our homework to be prepared well. – Учитель хочет, чтобы наша домашняя работа была сделана хорошо.

    8. John wishes her to do the work at once. – Джон хочет, чтобы она сделала работу немедленно

    9. If you want things done well, do them yourself. – Если вы хотите, чтобы дело было сделано хорошо, сделайте его сами.

    10. I must have my hair cut tomorrow. – Завтра мне нужно отрезать волосы.


    2.1.4. Перефразируйте предложения, используя конструкцию the Complex Object (сложное дополнение).
    Например,

    I expect that he will understand your problem and help to solve it. – I expect him to understand your problem and to help to solve it.


    1. She watched the children. They were running and playing in the garden. – She watched the children running and playing in the garden.

    2. Daniel said: “Helen, you can go to a night club tonight.” – Daniel let Helen go to a night club.

    3. The cat was rubbing itself on my leg. I felt it. – I felt the cat rubbing against my legs. 

    4. Elvis said to his son: “Don’t watch horror films.” – Elvis doesn’t let his son watch horror films.

    5. They were fishing. We saw it. – We saw them fishing.

    6. Elvis said to his son: “Don’t watch horror films.” – – Elvis doesn’t let his son watch horror films.




    1. John heard his sister. She was talking loudly on the veranda. – ohn heard his sister talking loudly on the veranda.

    2. Dad says that I can travel to China with you. – Dad allows me to travel to China with you.

    3. I can see the train. It is coming. – I can see the train coming.

    4. “Bring me some water from the well,” my grandmother said. – My grandmother wanted me to bring her some water from the well.


    2.2. Reading
    2.2.1. Прочитайтетекст.
    How does Public Relations differ from advertising?

    PR is not a form of advertising and is a much bigger than advertising. This is because PR relates to all the communication of the organization and advertising is mainly limited to the marketing function.

    Public relations is neither “free advertising” nor “unpaid-for advertising”. There is nothing “free” about PR: it is time-consuming and time costs money. This money may be represented by either staff salaries or consultancy fees. If a story appears in the news column its value cannot be counted by advertisement rates for space or time because editorial space and radio or television program time is priceless.

    Advertising may not be used by an organization, but every organization is involved in public relations. For example, a fire brigade does not advertise for fires or even advertise for its services, but it does have relations with many publics. Public relations works with everyone and everywhere and advertising is limited to special selling and buying tasks such as promoting goods and services or recruiting staff. Public relations has to do with the total communications of an organization, it is more extensive than advertising. Sometimes PR may use advertising which is why PR is neither a form of advertising.

    Another difference lies in the finances of the two. There are several ways in which advertising agencies receive their income, but basically the commission system is universal and agencies receive commission from the media. The PR consultancy can sell only its time and expertise, and fees are charged according to the work done. Moreover, in advertising most of the budget is spent on media and production costs whereas in PR most of the money is spent to pay staff specialists or consultants. (Stanley J.Baran ”Introduction to mass communication”)
    2.2.2. Ответьте на вопросы согласно тексту.
    1) Is PR a form of advertising? – No, it isn’t. PR is not a form of advertising and is a much bigger than advertising.

    2) Is PR “unpaid for advertising”? – No, it isn’t.

    3) Why PR is not free? – There is nothing “free” about PR: it is time-consuming and time costs money.

    4) What is said about an editorial space? – If a story appears in the news column its value cannot be counted by advertisement rates for space or time because editorial space and radio or television program time is priceless.

    5) Why PR is more extensive than advertising? – Public relations has to do with the total communications of an organization, it is more extensive than advertising. Sometimes PR may use advertising which is why PR is neither a form of advertising.

    6) How is the budget spent for advertisement? –There are several ways in which advertising agencies receive their income, but basically the commission system is universal and agencies receive commission from the media. The PR consultancy can sell only its time and expertise, and fees are charged according to the work done.

    7) What is the money spent on in PR? – In advertising most of the budget is spent on media and production costs whereas in PR most of the money is spent to pay staff specialists or consultants.
    2.2.3. Определите, являются ли следующие высказывания правдивыми (True), то есть соответствуют содержанию текста или не соответствуют, то есть являются ложными (False).
    1) PR is a form of public relations. - False

    2) PR relates to all the communications of the organization. – True

    3) Advertising is mainly not limited to the marketing function. – True

    4) PR is not free about public relations. – False

    5) PR is not free because the money is spent on staff salaries or consultancy fees. – True

    6) If a story appears in the news column its value can be counted by advertising rates. – False

    7) Fire brigades have relations with many publics. – False

    8) PR is more extensive than advertising. – True
    2.3. Vocabulary
    2.3.1. Заполните таблицу по образцу.
    Adjective Noun

    Admiring Admiration

    Anxious Anxiety

    Astonished Astonishment

    Committed Commitment

    Considerate Consideration

    Devoted Devotion

    Disloyal Disloyalty

    Faithful Faithfulness

    Grateful Gratefulness

    Indignant Indignation
    2.3.2. Соотнесите английские и русские эквиваленты.

    1 broadsheet newspaper - с. широкоформатная газета

    2 to be fed up with smth - e. надоесть

    3 current affairs – g. текущие события

    4 highlights – i. интересные факты

    5 to trial ahead – j. испытывать

    6 deputy editor – h. заместитель редактора

    7 cues – d. реплики

    8 to liaise - а. взаимодействовать

    9 to update - b. обновить

    10 to go on air - f. выйти в эфир

    2.3.3. Соотнеситедвечастипредложения.
    1. There are several hundred definitions d. of the word marketing.

    2. There can never be an effective way of product publicity b. other than using media tours.

    3. It may also include attending TV and radio talk shows e. and being interviewed by press and media newsmen.

    4. Special events can be organized a. to publicize about the company and the product in a boastful way.

    5. This is a typical way of letting prospective clients c. know about the company's potentials and capabilities.

    Список использованной литературы
    1. Агабекян И. П. Английский язык для инженеров / И. П. Агабекян, П. И. Коваленко. Ростов-на-Дону: Феникс, 2002. 320 с.

    2. Голицынский Ю. Б. Грамматика / Ю. Б. Голицынский. СПб: КАРО, 2002. 544 с.

    3. Крылова И. П. Английская грамматика для всех / И. П. Крылова, Е. В. Крылова. М.: Высшая школа, 1989. 271 с.

    4. Рубцова М. Г. Чтение и перевод английской научно-технической литературы / М. Г. Рубцова. М.: АСТ; Астрель, 2002. 384 с.

    5. Murphy Raymond. Essential Grammar in Use A self-study reference and practice book for elementary students of English / Raymond Murphy. Cambridge university press, 1997. 300 p.

    6. Лавриненко И. Ю. Методические указания по изучению грамматики английского языка / И. Ю. Лавриненко, Н. В. Лаврентьева / Омский гос. ун-т путей сообщения. Омск, 2009. Ч. 6. 34 с.






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