бизнес английский. Английский язык
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POST-LISTENING1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.the system of advertising used at Harper & Grant Ltd.; John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media; the work of an advertising manager entails; Mr. Windsmore’s views on advertising; Joanna Harvey’s skills in advertising. Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman? Suppose you are Peter Whiles. What makes you think that your firm is looking up? Render the situation as if you were Joanna Harvey. Act out a conversation between John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations Peter Wiles and John Martin after the appointment of a new advertising manager.
Phrase listListen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian. to engage consultants work study technique (review) to improve efficiency and output to be keen to do something to suggest improvements and ways of stepping up to formulate piece rates and incentive bonus schemes O. & M. (Organisation and Method) to run something from top to bottom to do something with a view to doing something to do something in conjunction with something to do something under the scheme to do sample study / survey* a soluble problem an incentive payments scheme to do something as a spur to productivity group bonus scheme to agree to piece rates to change with the times to have a hand in something corporate planning operational research critical path analysis to cause delay and confusion to be to hand to bargain for something PRE-LISTENING Task 1 Consider the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets. 1. Why does Hector Grant intend to undertake a work study survey? (to be worried about productivity; to engage consultants; to be a specialist in work study techniques; to improve efficiency and output) 2. Why do top managers prefer to employ outside consultants? (to be keen to do something; to improve efficiency; to be a specialist in the field; to be experienced in particular techniques; to study work systematically; to suggest improvements and ways of stepping up productivity) 3. In what way do the techniques applied to the study of office systems and paperwork differ from those used in assessing manual work? (to apply to manual work; to find out the most efficient way of doing something before doing something; the formulation of рieсе rates or incentive bonus schemes; the study of office systems and paperwork; O. & M. (Organisation and Methods); to be applied to routine office jobs; invoice typing) 4. Why did Mr. Scott appear in Harper& Grant Ltd.? (to call in a firm; to be present at a meeting; to call a meeting; to explain the service to the executives; production methods on the factory floor; to improve something; to consider something; a check on efficiency; to run from the top to the bottom of the firm) Task 2Give the English equivalents for the following word combinations:
LISTENINGExercise 1 You are going to hear a talk between Mr. Scott and the managers in Hector Grant’s office. Before you listen to the conversation look at these statements. After you have listened to the tape determine whether these statements are true (T) or false (F). Explain why.
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