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  • затраты. Управление затратами и структурой затрат по цепочки создания стоимости Исследования по стратегическому управлению затратами


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    НазваниеУправление затратами и структурой затрат по цепочки создания стоимости Исследования по стратегическому управлению затратами
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    Figure 1 A Schematic Representation of Strategy Development and Strategic Cost Management

    Market and

    Identify Competitive Analysis

    Customer Requirements

    Specify the Value Proposition - product and service

    attributes - process capabilities - risk bearing - value to stakeholders

    References: Tomkins and Carr (1996), Shank and Govindarajan (1992, 1994), Kaplan and Norton (1996, 2004).

    Evaluate Competitor Offerings

    Assess Firm Capabilities and Assets

    Specify Organizational Design

    Strategy Development

    - scale - value chain scope &

    and Initial Cost Structure

    firm boundaries - strategic partners - governance &

    management controls

    Analysis of Sustainability

    - Are all stakeholders receiving fair market value on their

    contributions as compared to alternative enterprises in which they

    Structural Cost Management

    could participate? - Is each part of the value chain contributing value in proportion to

    its costs? - Could changes in the value proposition or the organizational

    design produce greater net value while compensating all stakeholders fairly?

    Stakeholders

    Value Chain Employees

    Product and Process Suppliers & Service

    development Providers

    Inbound logistics

    Ongoing Strategic Cost Management

    Customers Shareholders & Debt

    holders Community Governments & regulating

    bodies Non-governmental

    organizations (NGOs)

    Internal Operations Outbound logistics Sales, Marketing &

    Distribution After-sales service Product take-back and

    disposal or reuse

    Analysis of Performance

    Executional Cost

    - Are the level and volatility of costs in each part of the value chain

    appropriate as compared to competitive benchmarks?

    управление

    - Is cost performance improving as compared to appropriate learning

    curves and in conjunction with technology investments?

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    Исходный текст (английский):

    Alignment and optimization must comprehend the full value chain and all stakeholders to ensure long run sustainable profits for the firm.

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