уч[1].пособие по полиграфии_final. Л. В. Красильникова английский язык для полиграфистов
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7. Complete the following sentences: 1. The process of producing printed products can be divided into……………………………. 2. The first step in producing a printing plate is………………………………………………. 3. Today’s typesetting begins with ……………………………………………………………. 4. “House corrections” are made in …………………………………………………………… 5. Corrections by the author follow …………………………………………………………… 6. The main function of the correction process which forms page make-up is………………... 7. Output devices used for the exposure of films are called …………………………………... 8. Sheet assembly is …………………………………………………………………………… 9. The result of prepress is …………………………………………………………………… 8. Translate into English: Как мы уже знаем, в истории печатания происходили фундаментальные сдвиги, которые внесли изменения в то, как выполняется коммерческая печать: переход от переписывания документов к первому печатному станку Гуттенберга, внедрение электрофотографии, появление линотипа и т.п. Ещё одна новая перемена происходит сейчас: переход к технологии “из компьютера на печатную форму”. На протяжении целого столетия, и даже дольше, изображения фиксировали на фотопленке и переносили на формную пластину для изготовления печатных форм путем экспонирования. В течение последних двадцати лет пленка вытесняется из допечатного процесса. Изображение регистрируется на формной пластине непосредственно из цифрового файла. Детали изображения не теряются и не искажаются. Некоторые способы печати новая технология делает более быстрыми и экономичными. Специалисты в области прогнозирования утверждают, что в течение пяти-десяти лет пленка окончательно исчезнет из полиграфии, за исключением совсем небольших предприятий. 9. Correct the jumbled sentences:
10. Study the following phrasal verbs with make. Match them with the definitions below. One of the verbs goes with two of the definitions.
11. What other phrasal verbs with make do you know? Write some sentences of your own using phrasal verbs with make. TEXT 2 DIGITAL PREPRESS The extensive standardization and compatibility between systems (PC or Mac/Apple), software, and data formats used by the customer, the agency, and the prepress company allow for a division of the workflow. Text, images, and layout can be prepared either by the customer, the author, or the agency. This division of work is also applicable to the jobs carried out within a printshop with a prepress stage included. The text data are primarily prepared in “Word” format, which has virtually become the word processing standard, since it is most widely used and offers many professional tools. The text data are very rarely edited directly in Word; instead they are positioned and typographically edited in a layout program (QuarkXPress, InDesign, or PageMaker). The picture objects of a printed product are usually available as photograph, slide,or reflectioncopy, and are scanned in, or digitized, for publication. The digital data are then available at a workstation for further processing (corrections of the image contents or geometry). Further alternatives have been added to this classical procedure: for instance the principle of the Photo CD. This procedure still includes the use of a camera and the development of the film. However, very often the result is not a slide, but a data file, for example stored on a Photo CD, containing original pictures that are already digitized. As for the scanned image, these data can also be processed directly onto the workstation. Graphics constitute the third main element of a printed page. They are generally generated in so-called illustration programssuch as Freehand, Illustrator, or CorelDraw. These data are usually saved in the form of vector-based data files, which cannot be edited or positioned in a layout program. These software programs offer an opportunity to save graphics or drawings in EPS format and make them available in the layout for geometric processing (scaling, cropping). Layout programsare software packages allowing for flexible, creative work and for integrating the elements (text, images, and graphics) on pages or a sequence of pages, or to position them on the page depending on the current job. In many cases, production servers make it possible to prepare data for output on different output systems such as film imagesetters (computer to film systems), computer to plate, computer to press/direct imaging or computer to print systems. The data to be made available do not really differ from each other. The settings for the resolution, screen frequency, and so on, are defined in or by the RIP. For conventional workflows, that is, for workflows based on the PostScript file (the newer workflow management systems are based on PDF technology), all the settings required for imaging are defined on the server or at a workstation and this information is transferred to the RIP. This is also the case when selecting the screening method to be used. Input and Output Resolution One obvious quality feature is the image definition, which can be determined at a deliberately low level inthe original for artistic reasons, or it is limited by theresolution when scanning the original and transferringit to the film, plate, or substrate. The original is scanned by either a digital camera or an input scanner. The image information is not transferred entirely, but only in accordance with a scanning pattern of a specified resolution and number of tone value levels or gray levels. The pattern consists of the smallest image elements resolved by the scanning device, the pixels. This word is a neologism created from “picture” and “element.” When an image is to be output on film, plate, or directly on a print substrate, the dot shape, screen frequency, and screen anglesmust be specified first. Since the dots to be written are made up of individual pixels (except in gravure printing), the pixel size must also be specified. Modern impositionprograms offer virtually any imposition pattern in prepress. Communication and consultation from accepting the order up to the binding is as essential as ever in spite of all the automation. The technological development that has taken place in the area of film imagesetters and computer to plate systems has rendered the working methods outlined unnecessary. Powerful output devices, coupled with special software programs have made it possible to have an integrated process for single-color and multicolor jobs. Producing entire sheets through large-format laser imagesetters is not only of technological interest but is also of economic significance as a result of rationalizing the workflow and saving material. For example, when printing eight made-up pages it is not necessary to expose the individual pages. The use of material is consequently more effective and more economical. Color management Color management is the calibration of all input and output devices within an image processing chain with the aim of always achieving the desired color reproduction independent of the devices used. Color management ensures optimum color reproduction irrespective of the input device, monitor, and output device used, as long as the device is characterized by an ICC profile(International Color Consortium). An important reason for using color management today is the certainty that the correct output result will be achieved at the first attempt. When using color management, there are now several intermediate steps inserted between the output of the RGB values and calculation of the CMYK values. This appears at first sight to be lengthening the process. However, these intermediate steps ensure that the weaknesses of the conventional system mentioned earlier are eliminated. Digital proof The proof should be a perfect sample of the later print run. Various paper qualities and printing processes should be taken into account. The ideal conditions for a proof would be to use the same press, same paper, and same ink. However, the question of cost and time constraints severely limits the demand for this perfect scenario. The broader the range of application of a proof, the more comprehensive the requirements. Such demands often stretch from the presentation through color-reliable proofs right up to the proof that serves as a “contract proof” (it can be used as evidence in legal disputes). The demands on a proof therefore vary quite significantly. For this reason, the market offers proof systems that can reproduce an original at various rendering qualities in accordance with the color print of the production run. Selecting the optimal system means balancing costs and benefits and analyzing what is to be expected from a proof: • reproduction of the complete page contents and/or sheet; • color reliability (visually similar or color-true); • reproduction of the screen structure (and the halftone dot arrangement) which is used for the production run; • same substrate surface and sheet size as used for production; • time required to produce the proof is acceptable; • job-specific cost situation. Digital proofing systems can be classified into two basic process variants based on intended use and quality required: • soft proof; • hard proof. Soft proof describes the simulation of the print result on a monitor. The color reliability of images on the monitor depends heavily on the viewing conditions, and colors do not always match those of the printed copies. While the color-reliable representation of the image on the screen normally requires a darkened room, a sample print must be viewed under standard light conditions close to daylight. Although a few compromises have to be made from the virtually perfect simulation of the later print quality on the monitor, soft proofs offer interesting, forward-looking solutions for the cooperation between customers and service providers in reproduction technology. In so-called “remote proof” applications, files can be sent rapidly via global networks and later print runs simulated on site with the customer. Color management systems perform a key function when implementing this kind of production scenario. Hard proofs can be further divided into five general classifications: •blueprint; •imposition proof (layout proof); •color proof; •screen proof; •press proof. Blueprint is created to gain an initial overview of the contents, impositionlayout, and completeness of a data set to be printed, asingle-color. Here a so-called “Ozalid/diazocopy” (which is monochrome and blue due to theprocess involved) is produced after assembly and offersinformation about the completeness of the pages, theirposition on the sheet, and the imposition layout. Indigital printing technology this technical context nolonger exists. Blueprint has become a generic term. In order to gain a color impression (but not color reliable) of the file a layout can be created. Today blueprint and layout proofing are applications ideally suited to reasonably priced large-format printersand are normally equipped with ink jet printing units In practice, the process most commonly understood under the term digital proofing is “color proof.” In the printing industry and in the context of high quality prints, this proof provides the color-reliable/color-true reproductionof the contents of the file intended for printing. More and more standard printing systems are being used for this, such as ink jet printers, four-page A4 format or thermal sublimation printers, two-page format in combination with powerful color management systems. The color proofs created in this way serve as a guideline (reference) for the printer in charge of the production run. If the screen structuresof the later printing procedure can also be simulated using a digital printing process, the term “screen proof”is used (also true proof since, with this level of quality, reproducing the dot structure too, this proof is the closest to that in the print run).Among other things, information about the screen structure enables the printing expert to recognize changes to the tone value and the color shifts associated with this or to see the effects of color register deviations early on. The effects of halftone dot, screen angle, and screen frequency are reproduced in the screen proof and show the print quality of multicolor overprinting. Press proofis a test printof the data directly in a printing press. This can be the press for the production run or a comparable press (using the same print technology) prepared especially for proof purposes. Short runs of 50 or 100 copies can be produced more cost-effectively than with other color proof processes. The individual proof is hardly economically justifiable. Computer to Film, Computer to Plate Systems Imagesetters were originally used as output devices for typesetting or repro systems. The arrival of laser imagesetters and the rapid progress made in text and image integration by desktop publishing did imagesetters gradually become the universal output medium for text and image. Essentially, three types of devices have become established in the imagesetter field: capstan imagesetters, external drum imagesetters, and internal drum imagesetters. Imagesetters receive image data (a matrix of dots or pixels transferred, e.g., from a PostScript-RIP) and output these line by line onto highly sensitive material. During this process each individual dot is written to the material using a laser beam. All elements of the page (text, graphics, image) are composed of a number of laser spots whose size is determined by the resolution of the imagesetter. The laser impulses must be timed and positioned extremely precisely. Computer to film and especially computer to plate technologies are widely used nowadays. A benefit of CtP is that another processing step, namely photographic platemaking (plate exposing via the film), becomes obsolete and direct imaging of the plate leads to an obvious increase in quality. Therefore it is often recommended that printing houses that are about to set up their own digital prepress start with a large format film imagesetter so that they can more easily move to CtP recording after they have gained experience with digital production. Benefits of this way of working are not only the lower entry and running costs but also the advantage of being able to work with familiar plate materials. Since computers work more accurately than humans, digitally imaged films and particularly imaged plates have a more accurate registration, which allows a reduction in print wastage as well as machine setup times. The success of the automation step with CtP is strongly influenced by complete prepress technology. ESSENTIAL VOCABULARY Words and Word Combinations
ACTIVITIES
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