Главная страница

Пособие по обучению практике устной и письменной речи (начальный этап) на английском языке Под ред. О. В. Серкиной


Скачать 17.03 Mb.
НазваниеПособие по обучению практике устной и письменной речи (начальный этап) на английском языке Под ред. О. В. Серкиной
АнкорLet’s Talk and Write English.doc
Дата14.12.2017
Размер17.03 Mb.
Формат файлаdoc
Имя файлаLet’s Talk and Write English.doc
ТипПособие
#11363
страница43 из 47
1   ...   39   40   41   42   43   44   45   46   47

Managers and executives: UK




Fun and Sun Holidays management organigram


chairman / chairwoman

chief executive / managing director

non-executive director







s
Finance director

Human resources director

IT

director

Research director

Marketing director
enior executives/


top executives/

executive directors


Accounts department manager

Sales manager

Customer services

manager

middle managers







Line managers (in travel agency branches)

All the directors together are the board. They meet in the boardroom.

Non-executive directors are not managers of the company; they are outsiders, often directors of other companies who have particular knowledge of the industry or of particular areas.

The marketing director is the head of marketing, the It director is the head of IT, etc. These people head or head up their departments. Informally, the head of an activity, a department or an organization is its boss.

An executive or, informally, an exec, is usually a manager at quite a high level (for example, a senior executive). But “executive” can be used in other contexts to suggest luxury, as in “executive coach” and “executive home”, even for things that are not actually used by executives.

Managers and executives: US


President

Chief executive officer (CEO)

Chief operating officer (COO)

Non-executive directors









Chief financial officer (CFO)

Vice president (VP) marketing

Vice president (VP) human resources

Vice president (VP) research



senior executives /

top executives /

executive directors


In the USA, the top position may be that of chairman, chairwoman or president. This job is often combined with the position of chief executive officer (CEO). Some companies have chief operating officer to take care of the day-to-day running of the company. The finance director may be called the chief financial officer.

In the US, senior managers in charge of particular areas are often called vice presidents (VPs).


6.23. Look at the responsibilities listed below and match each to a

managerial position from the previous activity. Explain your choice.


1) Meet with advertising agency to discuss new advertisements for the company’s holidays;

2) Study possible new holiday destinations in detail;

3) See the research director to discuss new holidays destinations;

4) Contract newspapers to advertise new jobs;

5) Deals with complaints from customers;

6) Discuss sales figures with sales team



6.24. a) Read the passage below and put each of the following words or

phrases in the correct space in the sentences below.

b) Answer the questions after the text.

accurate job inquiry references solicited

application midsection resume education

attention getter objective selling updates

competency change chronological attendance
A (a) ________ is a brief account of your qualifications in a special format; its purpose is to interest employers in giving you a personal interview.

The opening section summarizes your identity, your job or career (b)________, and your qualifications and date of availability.

The body of the resume describes your (c) ________, work experience, activities and achievements, other relevant facts (such as special skills or achievements), personal data, (d) ________, and supporting data that are available (such as transcripts and work samples); in selecting and organizing this information, your goal should be to emphasize your strongest qualifications.

The organization of a resume depends on your background and goals; it could be chronological, functional, combo, or targeted.

A chronological resume it gives the information about education and work experience in chronological, or time, sequence, starting with the most recent and ending with the least recent information. It is not good for an individual who has been out of the workforce or has had to (e) ______ jobs a number of times.

Functional resumes are best used in situations where specific skills and accomplishments gained through experience or academic qualifications will demonstrate the candidate‘s (f) _________ . Your skills should be listed in order of their importance. The functional resume is ideal if you're looking for a complete career change. This resume is ideal for students who have no previous work experience and are applying for their first job.

A Combo (Combination) Resume, is a good tool to use when you need to have a CV that focuses on your accomplishments as well as to list your work history in (g) _______ order.

To write a targeted resume, you need to list the most relevant accomplishments, skills and experience for the specific job. In addition, you may also list skills for which you don’t necessarily have any job experience, but have acquired through (h) _______ of seminars or courses. The job history is placed after the skills and accomplishments.

The ‘perfect’ resume is the one that convinces the employer to grant you a personal interview.

Your (i) _______ letter tells what you can do for the company and why you believe you are qualified for the job.

If your application letter has been (j) ________ (if you are sending it in response to an announced job opening), you should begin with a simple statement of how you know about the job and why you qualify for the position; if you are sending an unsolicited letter (one to a company that has not announced an opening), you should open with an (k) ________ of some sort, as in a sales letter, and a statement of your reason for writing.

The (l) _________ of your application letter should highlight your strongest

selling points and indicate how they can benefit the potential employer.

In the final paragraph, request an interview and make it easy to arrange; close by referring to your strongest (m) __________point.

The ‘perfect’ application letter achieves the simple purpose of getting you a personal interview.

A job search may require three other types of written messages.

A (n)__________ letter — a direct request for an application form — should

include enough information to show that you are a reasonable candidate.

If you are asked to fill out a standard application form, be complete, (o)_________, and neat.

If you have not received a response to your application letter within a month or so, follow up with another letter that (p)___________ your application with any recent job-related information and ask the organization to keep your name in its active file.
Questions:

1. What is the purpose of a resume?

2. What should the opening section of your resume include?

3. What seven general types of information should you present after the opening section of your resume?

4. In writing your resume, should you present your educational qualifications or your work experience first?

5. How do you think what are some of the most common criticisms expressed by people who read resumes?

6. What organizational plan should you use in writing an application letter?

7. What do the contents of the opening paragraph of your application letter depend on?

8. What should the midsection of an application letter accomplish?

9. What should you try to accomplish in the closing paragraph of an application letter?

10. What are the major features of different resume types?

6.25. Work in a group. Discuss the following rules for job seekers and

pick up five rules which are the most important ones in each section.

Present your opinions in class.



Dos and Don’ts for Job Seekers

DO learn ahead of time about the company and its product. Do your homework.

• DO apply for a job in person.

• DO let as many people as possible know you are “job hunting.”

• DO stress your qualification for the job opening.

• DO recount experience you have had which would fit you for the job.

• DO talk and think as far as possible about the future rather than the past.

• DO indicate, where possible, your stability, attendance record and good safety experience.

• DO assume an air of confidence

• DO approach the employer with respectful dignity.

• DO try to be optimistic in your atti­tude.

• DO maintain your poise and self-control.

• DO try to overcome nervousness and shortness of breath.

• DO hold yourself erect.

• DO answer questions honestly and with straightforwardness.

• DO have a good resume.

• DO know the importance of getting along with people.

• DO recognize your limitations.

• DO make plenty of applications.

• DO indicate your flexibility and readiness to learn.

• DO be well-groomed and appropri­ately dressed.

DON’T keep stressing your need for a job.

• DON’T discuss past experience which has no application to the job situation.

• DON’T apologize for your age.

• DON’T be untidy in appearance.

• DON’T display “cocksureness”.

• DON’T cringe or beg for consider­ation.

• DON’T speak with muffled voice or indistinctly.

• DON’T be one of those who can do anything.

• DON’T hedge in answering ques­tions.

• DON’T express your ideas on com­pensation, hours, etc. early in the interview.

• DON’T hesitate to fill out applica­tions, give references, and take physical examination or tests on request.

• DON’T hang around, prolonging the interview, when it should be over.

• DON’T go to an interview without a record of your former work con­nection.

• DON’T arrive late and breathless for an interview.

• DON’T be a “know it all” or a per­son who can't take instructions.

• DON’T isolate yourself from con­tacts that might help you find a job.

• DON’T feel that the world owes you for a living.

• DON’T make claims if you cannot “deliver” on the job.

• DON’T display a feeling of inferi­ority.

6.26. a) An interview is a very important step in a job-hunting process. Read

the text below and discuss its major issues with a partner. Answer the

questions after the text.



Everybody knows that the point of an interview is to give the prospective employer a chance to evaluate me prospective employee. But you should do more in an interview than just meekly answer questions. For one thing, employers usually don’t want to hire people who seem to think too little of themselves. For another, the point of an interview is also to give you a chance to evaluate the company.

Begin by going into the interview with the right attitude. If you go in thinking that you won’t get the job, you probably won’t. Negative assumptions can undermine and defeat you. So develop a positive outlook instead: Believe that you

will succeed.

You can boost your confidence by preparing as thoroughly as you can for the interview: putting resume, supporting materials, and your appearance all in order and practicing your interviewing technique over and over. With those basics under control, you can be confident of handling almost anything that arises. After all, an interview is a fairly standard event. If something does come up that you are not prepared for, just do your best — and be yourself. You don’t know what specific qualities the interviewer is looking for, and so it makes no sense to try remolding your personality to fit the interviewer’s ideal. Instead of worrying about the competition for a job, look on the interview as a chance to make your own unique qualities known.

In your job search, you will eventually have an interview that seems to be bearing fruit; the interviewer will start talking as if you will definitely be joining the company. Many people get so excited by the prospect of a serious job offer that they lose all rationality at this point and leave the interview in a haze of goodwill and eager anticipation. Instead, they should start asking questions that will help them evaluate the job objectively. Here are some things that you can reasonably ask the interviewer when the job appears to be within your reach:

• What happened to the last person who had this job?

• May I talk to someone who is doing what I will be doing?

• What is this company like as a place to work?

• Is the company growing, and where is the growth coming from?

• How and by whom will my performance be measured?

• How will the company help me meet the goals we agree on?

• What is the salary range for similar jobs in this organization?

• What other compensation is the company willing to offer?

• If relocation is involved, how much will the company help?

Don’t fear being direct when an interview seems to be going well; most employers will appreciate your hard-headed approach. Those that don’t may have personality or organizational problems that will make the job difficult for you. And you are better off asking questions before you take the job. The alternative may be looking for a new one a few months down the road.
Questions:

1. Can you think of any specific ‘symptoms’ that might indicate a company is not for you? What are they?

2. Asserting yourself when the interview is going well is one thing. Taking control when things are going badly is another. What can you do if you and the interviewer seem to be on different wavelengths?

b) Work in a small group. Act out the situation below. Discuss the results

in class.



You are the personnel manager of a company which was created only 5 years ago and is rapidly expanding. At the moment your company needs a production manager. Conduct an interview with some applicants for this post. Explain the nature of the job. Describe the organization structure of your company; ask questions about the applicants’ personal backgrounds, their personal traits, find out why the applicants apply for the job, what they know about the company and what salary they expect.


6.27. Read the following job interview which turned out to be successful for

an applicant. Pick up its characteristics which made the interview

successful. Present your ideas in class.



TST Systems was looking for candidates for an opening position of a Commercial Director. Three applicants came for an interview after they had submitted their Cover Letters and Resumes. The third and the most successful was Mr Petrenko.
A: Good morning, sir.

B: Good morning. Come in, come right in. Mr Petrenko, isn’t it? Please take a seat. You will have to excuse me a moment while I finish signing these letters. Meanwhile please fill in the applica­tion form ... There, that’ll do. Now I can concentrate on you, Mr Petrenko. Tell me, how long were you in your last job with Alpha?

A: Five years. I am only leaving because the firm is moving to Sevastopol, but I think a change will do me good.

B: What do you know about our company? Have you got any questions to me?

A: I know that this is a very promising company, so I’d like you to inform me what

will be the major focus of efforts in the next few years?

B: We plan to expand our activi­ty into English-speaking countries, mainly to England, to buy equip­ment and technologies from them and run training programs here. We need a team of creative people to make our company com­petitive in the world market.

A: What responsibilities and obligations do you suggest I have during the first year?

B: Well, first of all to be responsible for our contacts with English partners, to buy good equipment and generally to be skillful in negotiations. You will have to travel very much. Besides, we are expecting a new fair in London soon, and maybe you will have a chance to go there.

A: Yes, I see.

B: So tell me what are your three main strengths?

A: I think they are: reliability, loyalty, and energy.

B: OK. How do you relieve everyday tensions?

A: I am accustomed to work under pressure. Besides, when I am extremely stressed out, I like to go to the gym.

B: Are you a leader, an entrepre­neur by nature?

A: Yes, I think so, because I make contacts with people very easily.

B: Right. Now, Mr Petrenko, I am quite prepared to offer you a job with us. You have excellent references from your previous job. What do you find a fair salary?

A: Equivalent of $500.

B: I think we’ll begin with $450 for the probation period and if you do well we'll review it by the end of three months. Hours are from nine to five thirty, with an hour for lunch and a fort­night’s holiday. Does that suit you? Have you got any questions?

A: What about travel: length, where?

B: Mostly to England for not longer than a month.

A: All right. I suppose there is a quite supportive environment here. When do you want me to start, sir?

B: In a week, if possible.

A: I am afraid I can begin work­ing only after October 10.

B: No problem. We’ll be seeing you on the 10th of October then?

A: Yes, certainly. Thank you very much. Goodbye.

B: Goodbye.

6.28. Read the text and answer the questions after it.

Workaholism

A lot of employees spend eight or nine hours on the job. They work because it’s unavoidable. They need to make enough money for necessities: housing, food, rest, clothing, transportation, etc. They spend about one third of their lives at work, but they hate it. They complain and count the minutes until quitting time each day – or the day until the next vacation.

By contrast there are some people who actually enjoy work – in fact, they love to work. They spend many extra hours on the job each week and often take work home with them. These workaholics are as addicted to their jobs as other people are to drugs or alcohol.

In some urban centers, workaholism is so common that people do not consider it unusual: they accept this lifestyle as normal. Government workers in Washington, D.C., for example frequently work sixty to seventy hours a week.

Workaholism can be a serious problem. Because true workaholics would rather work than do anything else, they probably don’t know how to relax; that is they might not enjoy movies, sports, or other types of entertainment. Most of all, they hate to sit and do nothing. This inability to rest may cause health problems, such as heart attacks. In addition, typical workaholics don’t pay much attention to their families. They spend little time with their children and their marriages end in divorce.

Is workaholism always dangerous? Perhaps not. Some studies show that many workaholics have great energy and interest in life. Their work is so pleasurable that they are actually very happy. For most workaholics work and entertainment are the same thing. Their job provides them with challenge; this keeps them busy and creative. Other people retire from work at the age of sixty-five, but workaholics usually prefer not to quit. They are still enthusiastic about work – and life – in their eighties and nineties.

Why do workaholics enjoy their jobs so much? There are several advantages to work. Of course, it provides people with paychecks and this is important. But it offers more than financial security. It provides people with self-confidence; they have a feeling of satisfaction. Psychologists claim that work gives people identity. In addition, most jobs provide a way to meet other people.
Questions:

1. How many hours do workers spend on their jobs? Do you think it’s too many? How many hours would you like to work a week? What would you prefer - to work extra hours to make extra money or to spend the evening with your friend? Why?

2. Do you know any workaholics? Why do you think those people are workaholics?

3. Why is workaholism usual nowadays? Do you consider it normal?

4. Why can workaholism be a problem? Do you consider workaholism a social disease or a personal problem?

5. Are there any advantages in workaholism?

6. Are you a workaholic? Test yourself. Here is a list of ten characteristics of workaholics. Which ones apply to you? Check the box. If you answered “yes” to eight or more questions, you might be a workaholic.

1. Do you get up early even if you go to bed late?




2. Do you read or work while you eat?




3. Do you make lists of things to do?




4. Do you find it unpleasant to do nothing?




5. Can you work anytime and anywhere?




6. Do you prefer not to take vacations?




7. Do you usually have a lot of energy?




8. Do you work at weekends and on holidays?




9. Do you think you probably won’t want to retire?




10. Do you really enjoy your work?











6.29. a) Read the essay and put each of the following verbs in the correct

space.

b) Discuss in class the elements that make a job worthwhile.




self-employed pension sickness benefit

increment incentive perks

promotion salary demanding

repetitive strain injury unsociable hours stress

steady job firing hiring

service industries job security white-collar

manufacturing industries blue-collar semi-skilled

unskilled employees
Some people live to work, and others work to live. In most cases, this depends on the job they have and the conditions under which they are employed. In your opinion, what are the elements that make a job worthwhile?'

In answering this question, I would like to look first at the elements that combine to make a job undesirable. By avoiding such factors, potential (1) _____________are more likely to find a job that is more worthwhile, and by doing so, hope to achieve happiness in their work.

First of all, it doesn’t matter if you are an (2) __________ worker cleaning the floor, a (3) _________ (4) _______ worker on a production line in one of the (5)______________, or a (6) __________ worker in a bank, shop or one of the

other (7) _____________: if you lack (8) ________ , the knowledge that you might lose your job at any time, you will never feel happy. Everybody would like a (9)________ in which he or she is guaranteed work. Nowadays, however, companies have a high turnover of staff, (10) _______ new staff and (11) _______ others on a weekly basis. Such companies are not popular with their workers.

The same can be said of a job in which you are put under a lot of (12)_____ and worry, a job which is so (13)________ that it takes over your life, a job where you work (14)__________ and so never get to see your family or friends, or a physical job in which you do the same thing every day and end up with the industrial disease that is always in the papers nowadays – (15) ___________.

With all these negative factors, it would be difficult to believe that there are any elements that make a job worthwhile. Money is, of course, the prime motivator, and everybody wants a good (16) ___________. But of course that is not all. The chance of (17)_______________, of being given a better position in a company, is a motivating factor. Likewise, (18) _______such as a free lunch or a company car, an (19) scheme to make you work hard such as a regular (20)_______ above the rate of inflation, (21)_______ in case you fall ill and a company (22)_____ scheme so that you have some money when you retire, all combine to make a job worthwhile.

Unfortunately, it is not always easy to find all of these. There is, however, an alternative. Forget the office and the factory floor and become (23)_______ and work for yourself. Your future may not be secure, but at least you will be happy.


6.30. Read the following citations about work. Comment on each. Which

one do you like best? Why? Share your opinion with class.


Citations about work:

1. Everything in the world is purchased by labour, and our passions are the only causes of labour. (David Hume)

2. [Labour is] health. (James Beattie)

3. [Labour is] a powerful medicine. (Saint John Chrysostom)

4. [Labour is] the duty of all citizens of the republic. (Constitution of the USSR, 1924)

5. [Work is] paid struggle. (Max Granlink)

6. Work is work if you’re paid to do it, and it’s pleasure if you pay to be allowed to do it. Finley Peter Dunne)

7. [Work is] something […] which must be done, whether you like it or not. (James Russell Lowell)

8. [Work is] a necessity for man. Man invented the alarm-clock. (Pablo Picasso)

9. [Work is] the law of life and its best fruit. (Lewis Morris)

10. To labour is to pray. (Motto of the Benedictines)

11. [Labour is] the law of happiness. (Abel Stevens)

12. [Labour is] wealth. (Percy Bysshe Shelly)

13. Work is something you want to get done; play is something you just like to be doing. (Harry Wilson)

14. [Work is] the easiest activity man has invented to escape boredom. (Anonymous)
WRITING


6.31. Study the ads below and write your own ad to a local newspaper as if

you were the personnel manager of a trade company.



Salary Accountant

Preferred qualifications/ requirements

- university degree in accounting/ finance;

- relevant experience (preferably in hospitality business);

- good knowledge of Russian accounting and taxation;

- thorough knowledge of computer applications;

- knowledge of Navision Financials is a plus;

- ability to work under pressure;

- good English

We offer:

  • competitive salary;

  • development opportunities in an international company;

Please send your resumes by fax:

812 -3334356, or e-mail:

Irina.po@kempinski.com



Swiss International Air Lines Ltd. is looking for its Aircraft department at Domodedovo Airport:

Sales Representative Cargo

Requirements:

  • open minded, outgoing personality;

  • innovative and good at generating ideas;

  • proven success in persuasive selling and negotiating;

  • fluent English;

  • MS office skills;

  • Ability to work productively on own initiative and as part of a team;

  • Ready to travel within Europe;

  • Should possess valid driving license and own car;

Responsibilities:

  • outdoor / indoor sales;

  • customer relations and reports;

  • support to reservation team;

  • revenue budget responsibility






6.32. a) Read the description of a teaching profession. Write a similar

description of a profession without naming it, list the qualities people

of this profession need.

b) Read out your description for others in the group to guess the

profession.

The profession can be rewarding if you like dealing with people, especially children, but it’s not very well-paid. You have to know a lot about certain subjects and be quite creative. Your working day is quite short, but you have to work at home as well. One of the most attractive aspects of this profession is long holidays. (Teaching)


6.33. Study the sample of Application Form. Make up a similar form and

fill it in with your personal info.

NAME Victor Petrenko

ADDRESS 10 Zolia St., Apt. 7 PHONE (0440) 523-26-11 (home)

DO YOU HAVE A VALID DRIVER'S LICENCE Yes No

MARITAL STATUS married # OF DEPENDENTS 1 daughter

EDUCATION university (higher)

Name of School Year graduated Course Taken or Degree

Belgorod University 2007 M.S. in Economics

LANGUAGES

Russian/Ukrainian Excellent Good Fair

English Excellent Good Fair

EXPERIENCE (Give present or last position first)

COMPANY Alpha Ltd. ADDRESS 17 Sadovaya St., Sochi

TYPE OF BUSINESS INDUSTRY EMPLOYED (Month & Year) Information Technologies From March 1998 to September 2007

POSITION(S) HELD SUPERVISOR’S NAME

Manager Alexander Bach

DESCRIBE YOUR DUTIES

Negotiations, purchase of equipment

WHY DID YOU LEAVE

The company has moved to St.Petersbursg

PERSONAL REFERENCES

Vladimir V. Dobrohot, 32 Morskaya St., Apt. 15, Sochi,

Senior manager, Alpha Ltd.

Phone: 8 926 345 4587

6.34. a) Study the samples of resume. Define their types.

b) Write down your resume, explain the choice of the resume type.


1) Resume 1

Olga Godunov

2500 North Fruitridge Road

Terre Haute, Indiana 47811

(519) 772-1248

CAREER OBJECTIVE:

To obtain a position as an executive secretary with a large corporation.
WORK EXPERIENCE:

March 1993 to Present Secretary, the Benlow Corporation.

620 West Second Street, Terre Haute, Indiana.

Responsible for general running of the office of a

small private firm; duties included typing, filing,

billing, answering telephones, scheduling appoint- ments, etc.
October 1991 to March 1993 Receptionist, Dr. Mark Roan, 702 South Fulton Street, Berne, Indiana.

January 1991 File Clerk, Ajax Insurance Company, 277 Westgate to October 1991 Avenue, Berne, Indiana.
EDUCATION:

September 1990-January 1991 Judson Secretarial School, Berne, Indiana. Courses ping, filing, Gregg shorthand, and business ma- chines operation.

June 1990 Central High School, Berne, Indiana. Diploma with honors.

SPECIAL SKILLS:

Typing -70 w.p.m.

Shorthand - 120 w.p.m.

Languages - French

Computers - IBM WordPerfect, Microsoft Word, QYX Level IV
REFERENCES:

Ms. Alba Cruz, Owner The Benlow Corporation 620 West Second Street Terre Haute, Indiana 47814 (519) 793-8686

Ms. Sarah Cohen, Instructor Judson Secretarial School 141 River Road Berne, Indiana 46781

Dr. Mark Roan 702 South Fulton Street Berne, Indiana 46711 (777) 803-9171
2) Resume 2
Arnold Stevens • 25-92 Queens Boulevard, Bayside, NY 11202 • (212) 884-7788
Career Objective: An entry-level position in the travel industry

Education

The Bowker Business Institute, 600 Fifth Avenue, New York, New York 10011

Associate degree, June 1997

Major: Travel and Tourism

Courses included: The World of Travel

Reservations and Ticketing

World Geography

Salesmanship

Business Management

Accounting 1

Travel Sales and Services

Travel Industry Organization
Bayside High School, Bayside, New York Diploma, June 1995

Technical courses included: Typing

Bookkeeping

Work Experience:

Sales Assistant M & M Shoe Store, 70-19 Lefferts Boulevard, Bayside, New York 11202 September 1995 to present

Stock Clerk Same as above

September 1994 to September 1995

Skills:

Typing: 50 w.p.m.

Language: Spanish

Computer: SABRE

References:

References will be furnished on request.
3) Resume 3

Nicolas Balaj

201 New Oak Street

Newark, New Jersey 07555

(201) 885-8855

CAREER OBJECTIVE

Sales Management: a position utilizing experience in sales and supervision

SKILLS

- Over 11 years in sales and sales management

- Documented success developing both leads and long-term business relationships

- Experience developing "team" environment, training and motivating sales staff

WORK EXPERIENCE

Summit & Storch Sales Supervisor

Newark, New Jersey 1991-Present

• Supervise staff of 12 salespeople: hire and train new representa­tives, set quotas, assign leads, manage budgets, plan presentations

• Increased sales from $350,000 to $1,100,000; directed opening of southern office (Atlanta, Georgia); established relation­ships with major manufacturers (including Whirlpool, Maytag, and General Electric)
S.G. Walters Sales Representative

Trenton, New Jersey 1986-1991

• Conducted sales of wide product line to major distributors in tri-state region

• Participated in product development and presentation planning

• Increased territory sales by 75%
EDUCATION

Rutgers University B.A.—Marketing

Rutgers, New Jersey 1986
MISCELLANEOUS

• Fluent in Spanish

• Member SRBA since 1987

• Willing to travel or relocate


6.35. A letter of application is a sales letter in which you are both

salesperson and product, for the purpose of an application it to attract

an employer’s attention and persuade her/him to grant you an

interview.

A letter of application serves as the COVER LETTER of your resume.

Like a resume it is an opportunity to demonstrate your skills and

personality.

a) Read two letters of application – solicited (a) and unsolicited (b).

b) Write two letters of application (solicited and unsolicited), using

the sample letters and the expressions below.


The useful expressions:

- With reference to your advertisement in (newspaper) of Tuesday, January 10, I would like to apply for the position of ... in your compa­ny.

- I recently heard from ... that there is a vacancy in your sales depart­ment.

- I am used to working on my own.

- I appreciate the opportunity to work on my own initiative and to take on a certain amount of responsibility.

- During training/or my present job I took courses in marketing.

- Since my present position offers little prospect for advancement, I would prefer to be employed in an expanding organization such as yours.

- I have a profound experience in …/ excellent communication skills.

- I am a fast learner.

- I enjoy working both as a team member ad independently.

- I love working with people.

- I am a good team member.

- I have a bright outlook to life.

- I consider myself a strong communicator and manager.

- Prior to that I was working for MSN where my responsibilities included …

- My previous work experience enables me to believe I can be valuable asset of your business …

- I performed multifaceted duties that included …

- I am extremely excited about the prospect of launching a marketing career …

- I trust that my letter will be looked upon favourably …

- I am looking for greater challenges.

- Please don’t hesitate to contact me if any questions arise.

- I am writing to you in reply to your advertising in The Daily Telegraph of April 2007 concerning the Vice-President position of your company.

- I am responding to your advertisement in the Daily telegraph of April 2003 for a Marketing Manager position.

-With reference to your advertisement in the Guardian of January 5th, I should like to apply for the position of Marketing Manager.

- At present I am employed as a … by the local Tourist office, a position I have held for three years.
Some personal qualities:

accepting of feedback analytical articulate honest

calm under pressure assertive cheerful reliable

conscientious cooperative courteous flexible

creative industrious organized punctual

leadership ability motivated persuasive

resourceful self-directed time management
Some skills used:

administration auditing budgeting coaching

diagnosing/assessing editing facilitating organizing

handling complaints interviewing managing promoting

meeting deadlines planning speaking recording

researching selling supervising teaching/training
(a) Solicited letter

2500 North Fruitridge Road

Terre Haute, Indiana 47811

March 1, 2007
Mr. Ikuo Saito, Vice President

Indiana Gas and Electric Company

1114 Broad Street

Terre Haute, Indiana 47815
Dear Mr. Saito:

Having served for the past several years as the sole secretary of a private business, I would like to apply for the position of executive secretary which you advertised in the Terre Haute Gazette of Sunday, February 28, 2007.
As secretary to the Benlow Corporation here in Terre Haute, I was directly responsible to Ms. Alba Cruz, the company’s owner. My services were generally those of a “gal Friday”. In addition to the usual typing, filing, and taking dictation, I was responsible for scheduling all of Ms. Cruz’s appointments, screening her telephone calls and visitors, and organizing her paperwork and cor­respondence.
Essentially, I did everything I could to make Ms. Cruz’s heavy responsibilities easier. Thus, I am familiar with the duties of an executive secretary and believe I am prepared to anticipate and meet all your expectations. I am confident, too, that, with enthusiasm and sincere effort, I can make the transition from a small business to a large corporation smoothly.
I would appreciate your giving me the opportunity to discuss my qual­ifications in person. I would be happy to come for an interview at your convenience, and I can be reached after 5 p.m. at 772-1248.
Sincerely yours,
(b) Unsolicited letter

25-92 Queens Boulevard

Bayside, New York 11202

June 15, 2007
Ms. Loretta Vasquez

The Vasquez Travel Agency

1402 Broadway

New York, New York 10032
Dear Ms. Vasquez:

This month I completed a two-year course of study in Travel and Tourism at the Bowker Business Institute, and my placement counselor, Mr. Robert Feiner, suggested I apply to you for a position as assistant travel agent.
As you will see from my enclosed resume, I have taken courses in nearly every aspect of the travel industry. I have participated in workshops simulating computer and telephone operations, and I have had extensive practice in ticketing and reservations.
My work experience, moreover, has helped me develop an ability to deal with the public, a valuable asset for a travel agency. Not only as a sales assistant, but even as a stock clerk, I have learned to be customer oriented; I have found that courtesy and a smile keep business flowing smoothly.
I would like very much, Ms. Vasquez, to put my skills to work for your travel agency. I am available for an interview Monday through Friday during business hours. You can reach me at 884-7788.
Yours truly,


c) Read the cover letter and define its type.


Mark Diamond

4701 Pine Street, Apt. K-13

Philadelphia, PA 19143

Tel. 1-(215)-748-3037 2 April, 2007
Dear Mr. Marinichenko:

I am a first-year student in the M.B.A. program at the Wharton Business School in Philadelphia.

I understand that you are heading the independent Ukrainian airline. I have heard from my friend Mr. Bill Eastmann, a student at Duke University’s Fuqua School of Business, that you might wish to have an American M.B.A. student work with your airline this summer as an intern. I am very interested in the possibility of such an internship during the summer of 2007.
My professional experience has given me an in-depth knowledge of the air transportation industry. I have, in particular, worked for American Airlines, the Federal Aviation Administration, and Kurth & Company, Inc., an aviation consulting firm where I was Manager of Airline Analysis. My responsibilities included the study of schedules, fares, equipment selection, and financial results. Notably, I prepared numerous feasibility studies for both jet and turboprop routes, including passenger and pure cargo services, for proposed transatlantic and transpacific services.
I wish to place this experience at the disposal of your airline. I believe strongly that my knowledge of the deregulated air transporta­tion industry in the United States could be quite beneficial to your carrier.
I have enclosed a copy of my resume. If my background and qualifi­cations are of interest to you, please telephone me at (215) 748-3037. I would be interested in meeting with you in mid-April in New York to discuss further the possibility of such a summer position, and your requirements.
Sincerely,

Mark Diamond

6.36. Read the sample of a thank-you letter. Write your thank-you letter.


1   ...   39   40   41   42   43   44   45   46   47


написать администратору сайта