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  • 2. Work in pairs. Practice the telephone conversation, using the expressions you have learnt.

  • Making an Appointment with a Secretary

  • Appointment with a Doctor

  • Appointment with a Dentist

  • 6. In what situations would you say the following

  • 7. Role-play making an appointment by phone

  • Ділова кореспонденція. Структура, змістові частини та оформлення ділового листа. Лист - запит .

  • "Golden Rules" for Writing Business Letters

  • Seven Steps in Planning a Business Letter

  • 2. Look through the structure of a business letter

  • 4. Use the given phrases in the business letter of your own.

  • 5. Read and discuss the structure of the following letter according to the given statements and rules.

  • 6. Answer the questions.

  • 7. Translate into English.

  • 8. Analyze the structure and the content of the enquiry letter as one of the business letter samples.

  • 9. Answer the questions

  • 11. Study new business proverbs

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    Telephone Etiquette

    Everybody has tough days. Before picking up the telephone, smile. It will help a voice sound pleasant even if not feeling pleasant. Here are some tips:

    • Be kind, polite, direct, enthusiastic, and speak with a strong voice.

    • Try to find a quiet room where there is no background noise (i.e. television, radio).

    • Do not yell at children or talk to others in the room while on the telephone.

    • Do not eat, drink, or chew gum while talking on the telephone.

    • Always have paper and pen by the telephone as well as resume, references, work history, questions.

    • Make sure the other people in household are prepared to take messages.

    • Do not let children answer the telephone.

    • Never put an employer on hold to answer call.

    • When a person in household answers the telephone, tell them not to ask who it is before they say if applicant is home.

    • If asleep when an employer calls, whoever answers the telephone should be instructed to wake the applicant immediately, especially if an employer is calling during the late morning or afternoon hours.

    • Make sure the telephone is answered by saying, "Hello", NOT "Speak" or "Yeah"

    • When answering the telephone and the caller says, "Is home?" DO NOT respond with: "Yes". This is confusing to the caller. Instead, answer by saying, "This is he/she" or "Speaking".

    An answering machine/voice mail is used to take calls when an individual is out. If the individual does not have an answering machine, purchase one NOW so that calls from potential employers are not missed. If the individual has an answering machine, now is the time to update the "unusual" or "unique" greeting. Ask: "What will the future employer think of my message and how that message represents me?" Some tips:

    Do:

    • Make sure message is polite, direct, and businesslike.

    • Make sure message can be understood clearly.

    • EXAMPLE: "Hello, this is (phone number). I am sorry I am not available to take your call right now. Please leave your name, telephone number, a brief message, and the best time to reach you. I will get back to you as soon as possible".

    • Return telephone calls promptly

    Do Not:

    • Make crude comments or mention social references in message (i.e. I'm unable to answer my phone because I'm out partying).

    • Have music playing in the background.

    • Let children record the greeting.

    • Use multiple people when recording the greeting.

    • Preach.

    When leaving a message for someone to return telephone call, try to have the correct pronunciation of their name and make sure the following is clearly stated:

    • Name

    • Telephone number

    • Message

    • The best time to call back

    • Name once again

    • Telephone number once again

    • Then hang up gently

    2. Work in pairs. Practice the telephone conversation, using the expressions you have learnt.

    3. Readanddiscussthe telephone conversation. Write out the unknown words.

    Making an Appointment

    Techmachimport has done a lot of business with Goodman & Co. for the last four years. Before Mr. Protsenko went to London, he and his experts had gone through he latest catalogues of the firm. They found that compressors Model AC-30 could meet the requirements of their customers. When Mr. Protsenko arrived in London, he phoned the Ukrainian Trade Delegation and asked Mr. Zotov to make an appointment with Mr. Lipman of Goodman & Company.

    Zotov: Ukrainian Trade Delegation here. Good morning.

    Secretary: Good morning.

    Zotov: I wonder if Mr. Lipman is available.

    Secretary: Yes, he is. Hold on, please. I'll put you through.

    Lipman: Lipman is speaking.

    Zotov: Good morning, Mr. Lipman. Zotov’s speaking. I'm glad I've got you on the phone. I hope you are well.

    Lipman: Yes, thank you. And how are you getting on?

    Zotov: Quite all right, thank you. The fact is Mr. Protsenko, President of Techmachimport has come to London today. He'd like to talk to you.

    Lipman: I'll be glad to see Mr. Protsenko. We haven't met since my last visit to Kyiv. I wonder if he will be able to come and see me this afternoon.

    Zotov: I'm afraid this time won't be quite convenient to him. Could you give an alternative date, please?

    Lipman: Yes, certainly. Tomorrow morning then.

    Zotov: Very good. I'll pass it on to Mr. Protsenko . Good-bye.

    Lipman: Good-bye.

    4. Read the dialogues; learn one of them by heart. 

    Making an Appointment

    Secretary: Two-four-nine; double eight-double two.

    Mr. Ivanov: Iwould like to make an appointment with Mr. Jeffries. This is Mr. Ivanov speaking.

    Secretary: Oh, yes, Mr. Ivanov. Good morning. I'll get his schedule. Are you there?

    Mr. Ivanov: Yes.

    Secretary: When would you like to come, Mr. Ivanov?

    Mr. Ivanov: Tomorrow, if possible.

    Secretary: I’m afraid he's tied up tomorrow. Is it urgent? If it is, perhaps we could fit you in somewhere.

    Mr. Ivanov: No, it isn't that urgent. Is the day after tomorrow possible?

    Secretary: What time would you like to come?

    Mr. Ivanov: As late as possible in the afternoon.

    Secretary: I’m sorry, that afternoon's full too. How is Friday afternoon at five?

    Mr. Ivanov: Yes, thats perfect, thank you. Good-bye.

    Making an Appointment with a Secretary

    Mr. Petrov: Hello. May I speak to Mr. Ward, please?

    Mr. Ward: Speaking. Who is it, please?

    Mr. Petrov: Good morning, Mr. Ward. This is Petrov, Mr. Gromov's assistant. Mr. Gromov had to fly to Chicago on urgent business last night. He could not see you personally and so he asked me to get in touch with you instead and settle the matter you discussed.

    Mr. Ward: Sure, Mr. Petrov. I’ll tell you what. Could you come over to my office, say, about 4 o'clock?

    Mr. Petrov: Yes, that's fine for me, Mr. Ward. I'll be there.

    Mr. Ward: O.K., I'll be expecting you.

    Appointment with a Doctor

    Mr. Nikolaev: Isthat Dr. Morton's office?

    Secretary: Yes, sir.

    Mr. Nikolaev: This is Nikolaev speaking. Could I have an appointment with the doctor in the middle of next week, please?

    Secretary: Just a minute, sir I’ll check his schedule. Will Wednesday be all right?

    Mr. Nikolaev: Yes, ifs fine. What time, please?

    Secretary: Wednesday, at 6 p.m.

    Mr. Nikolaev: Thank you. Good-bye.

    Secretary: Thank you, sir. Good-bye.

    Appointment with a Dentist

    Mr. Nikolaev: Good morning. Could I speak to Dr Williams’s secretary, please?

    Secretary: Speaking.

    Mr. Nikolaev: My name is Nikolaev. I would like to have an appointment with the doctor.

    Secretary: Is it something urgent, sir?

    Mr. Nikolaev: Yes, rather. My son needs a dentist.

    Secretary: I see. How old is he?

    Mr. Nikolaev: He is about eight.

    Secretary: Can you bring him tomorrow at eleven?

    Mr. Nikolaev: That's Thursday, isn't it?

    Secretary: Yes, sir.

    Mr Nikolaev: That’s fine. Thank you very much.

    5. What would you say in reply to these remarks?

    1. This is Mr. Slow speaking. I would like to make an appointment with Mr. Gorelov. 2. I’m afraid I’ll be tied up tomorrow. Could you suggest an alternative date? 3. There's something I'd like to talk to you about. When can we meet? 4. I’m afraid we cannot fit you in today but we could recommend you another dentist. 5. This is Mr. Fray's secretary. I’m calling to confirm your appointment with Mr. Fray for tomorrow, at 10 a.m. 6. I’m calling to let you know that Mr. Bell will not be able to keep the appointment. He is away from London and won't be back until after Wednesday. We are sorry about this.

    6. In what situations would you say the following?

    1. Sorry, we cannot fit you in today. 2. Let me consult my schedule. 3. Could you give me an alternative date? 4. I'm afraid Mr. Petrov will not be able to keep the appointment. 5. Could I make an appointment with the dentist? 6. I can give you a lift afterwards. 7. We've made an appointment for Wednesday tentatively. 8. I'm calling to confirm your appointment with my colleagues. 9. We're looking forward to seeing you next Sunday. 10. I'd like to report the fault of my phone. 11. The line is completely dead.

    7. Role-play making an appointment by phone:

    1) with your counterpart; 2) with a doctor; 3) with an engineer from the TV repair service; 4) with a dentist; 5) with a friend of yours; 6) with Mr. Brody, Sales Manager of a big company.
    Ділова кореспонденція.

    Структура, змістові частини та оформлення ділового листа.

    Лист-запит.
    1. Read and discuss the texts with the help of topical words. Write out the unknown words.

    Topical words

    heading

    заголовок

    irrelevant

    недоречний

    draft

    чернетка

    to include

    містити  (в собі)

    essential

    необхідний, обов'язковий

    concise

    короткий, стислий

    courteous

    ввічливий, чемний

    letterhead

    друкований бланк (установи)

    addressee

    адресат

    range

    низка, ряд

    to enclose

    вкладати (в пакет), прикладати до листа

    up-to-date

    сучасний

    p.p. ("per procuretionem")

    за дорученням

    enc. ("enclosure")

    вкладка, додаток

    advertisement

    оголошення, реклама

    to cancel

    анулювати, скасувати

    quality

    якість

    commodity

    товар

    on the average

    у середньому

    to reduce

    зменшувати, знижувати

    concession

    поступка

    letter of intent 

    лист-зoбов'язання

    execution

    виконання

    exclusive right

    виключне право



    "Golden Rules" for Writing Business Letters

    1. Give your letter a heading if it helps the reader to see at a glance what you are writing about.

    2.  Decide what you are going to say before you start to write.

    3.  Use short sentences.

    4.  Put each separate idea in a separate paragraph.

    5.  Use short words that everyone can understand.

    6.  Think about your reader. Your reader ...

    ... must be able to see exactly what you mean: your letters should be CLEAR;

    ... must be given all necessary information: your letters should be COMPLETE;

    ... is a busy person with no time to waste: your letters should be CONCISE;

    ... must be addressed to in a polite tone: your letters should be COURTEOUS;

    ... may get a bad impression if there are mistakes in grammar: your letters should be CORRECT.

    Seven Steps in Planning a Business Letter

    1.  Write down your aim: Why are you writing this letter?

    2.  Assemble all the relevant information and documents.

    3.  Arrange the points in order of importance. Make rough notes.

    4.  Write an outline and check it through, considering these questions:

    -  Have you left any important points out?

    -  Can the order of presentation be made clear?

    -  Have you included anything that is not relevant?

    5.  Write a first draft, leaving space for additions and changes.

    6.  Revise your first draft by considering these questions:

    Information:

    -   Does it cover all the essential points?

    -   Is it correct, relevant and complete?

    English:

    -   Are the grammar, spelling and punctuation correct?

    Style:

    -   Does it look attractive?

    -   Does it sound natural and sincere?

    -   Is it the kind of letter you would like to receive yourself?

    -   Is it clear, concise and courteous?

    -   Will it give the right impression?

    7. Write, type or dictate your final version.
    2. Look through the structure of a business letter

    Structure of the Letter

    1. Sender's address / Date.                             

    2. Inside address (receiver's address).

    3. Attention line.                                            

    4. Salutation.

    5. Body of the letter.                                     

    6. Complimentary close.

    7. Signature.
    3. Analyze the following letter according to its structural points.

    1

    GIMBEL& CO Ltd

    21 High Street, Blackheath,

    London SE3B 5HY

    Tel: 01-564-8843

    7th May 2002

    The address of the firm sending the letter (the letterhead) is often printed on the paper

     
    The date

    2

    M.Lawson Esq, Manager,

    Filbury & Johns,

    20 Shaftsbury Avenue,

    London W1A 4WW


    The name, position, firm and address of the addressee

     

    3

    Ourref: DM/SK
    Dear Mr Lawson,

    The reference (the initials of the person writing the letter and the person who types it)

    4

    Thank you for your letter of 4th May enquiring about our range of office equipment.

    The first paragraph says why you are writing

     

    5

    I enclose an up-to-date price list and our latest catalogue which I hope includes something of interest to you. You will notice that we offer very favourable terms of payment.

    The second paragraph says what you want or what you are doing (the real reason for writing the letter)

     

    6

    I look forward to hearing from you again.

    The final paragraph is a polite ending

    7

    Yours sincerely

    You write 'Yours sincerely", if you know the name of the addressee and 'Yours faithfully" if you don't

    8

    David Eipley

    Sales Manager

    The signature

    The person writing the letter

    His position in the firm

    9

    Encs

    Here the enclosures are the catalogue and price list

     

    4. Use the given phrases in the business letter of your own.

    Opening Phrases:

    •   Dear Madam - Шановна пані

    •   Dear Sir - Шановний добродію

    •   Dear Mister Malforn - Шановний пане Малфорн

    •   Dear Sirs - Шановні панове

    •   We have received your letter of...  - Ми отримали Вашого листа від ...

    •   We thank you for your letter of... - Дякуємо за лист від ...

    •   We have the pleasure to inform you - Ми раді повідомити Вас

    •   In reply to your letter of… - У відповідь на ваш лист від...

    •   To inform you… - Повідомляємо вас…

    •   We apologize for the delay -Просимо пробачення за in answering your letter.   затримку з відповіддю на ваш лист.

    Linking Phrases:

    •   There is no doubt that… - Безперечно…

    •   It is necessary to note… - Необхідно відзначити, що…

    •   We'd like to draw your attention to the fact... - Звертаємо вашу увагу на той факт...

    •   Considering the above said… - Беручи до уваги сказане…

    •   In this connection… - У цьому зв 'язку…

    •   In connection with your request… - У зв'язку з вашим проханням…

    •   Otherwise we shall have… - У противному разі ми будемо

    змушені…

    •   As regards your request… - Щодо вашого прохання…

    •   Up till now we have received no reply. - Дотепер ми не отримали відповіді.

    •    In case of delay… - У випадку затримки…

    •    In case of your refusal… - У випадку вашої відмови…

    •    In case you fail to make payments… - У випадку несплати…

    Closing Phrases:

    •   We are looking forward to receiving your      - Чекаємо вашої згоди/

    consent/approval/confirmation. схвалення/підтвердження.
    •  Your prompt execution of our order would  - Будемо вам вдячні за швидке

    be appreciated.                                                 виконання нашого замовлення.

    .•  We wish to maintain cooperation with you.   - Сподіваємося підтримувати

    співробітництво.

    •  Your early reply will be appreciated.      - Будемо вам вдячні за швидку

    відповідь.

    •  We are looking forward to hearing from you.   - Сподіваємося отримати від Вас відповідь найближчим часом.

    •   If we can be of any assistance, please do not   - Просимо звертатися до hesitate to contact us нас, якщо ви потребуєте допомоги.

    •  Yours faithfully/ sincerely                             - З повагою

    5. Read and discuss the structure of the following letter according to the given statements and rules. 


    D. Clark,

    Sales Manager,

    Priston & Co Ltd,

    28 Kolas Court,

    North Middletown, NJ

    07734 USA

                                                                                          5th March 2001    

    Our ref: MP/NK

     

    Dear Mr. Clark,

    Thank you for your offer of 3rd March.

    We are favourably impressed by the quality of your commodity, but feel that the price is rather high. The prices quoted by other suppliers are, on the average, 10% lower. However, in view of the high quality of your commodity, we are ready to make a deal with you if you re-examine your prices. If you reduce your price by 5% we will place an order for some 10.000 items. We trust that in view of the size of the order you will see your way of making this concession.

    Your early reply will be appreciated.

    Yours sincerely,

     

    Mike Parson

    Sales Manager

     

    6. Answer the questions.

    1. Who is sending the letter?

    2. Who is receiving it?

    3. What is the opening phrase?

    4. The company is ready to purchase the commodity, isn't it?

    5. What is its requirement?

    6. What quantity is it ready to buy?

    7. Do you think it is worth to make this concession?

    8. What is the closing phrase?
    7. Translate into English.

    1. Ми отримали вашого листа від 13 вересня 2002. 2. Дякуємо за лист-зoбов’язання від 1 березня. 3. Я надсилаю вам цей лист з проханням надіслати каталог вашої продукції. 4. Ми готові співпрацювати з вами. 5. Ми хочемо закупити таку продукцію. 6. Компанія має виключне право на виготовлення цих товарів.
    8. Analyze the structure and the content of the enquiry letter as one of the business letter samples.

    Topical words:

    clothing

    одяг

    catalogue (Am. catalog)

    каталог

    suitable

    підходящий

    quotation

    пропозиція, розцінки

    to require

    вимагати

    supply

    поставка

    to supply

    поставляти

    payment

    платіж

    Letter of Credit (L/C)

    акредитив

    early reply

    швидка відповідь

    quantity

    кількість

                                                                                                                                                     
    HOWARD & PRATT

    Ladies' Clothing

    306,3d Avenue

    Chicago, Ill 60602                                                                                        

    USA

    Oct. 21, 2000

              

    JACKSON & MILES

    118 Regent Street

    London WIC 37D

    UK  

    Gentlemen:

    We saw a collection of women's dresses in your October catalogue. The lines you showed would be most suitable for our market. Would you kindly send us your quotation for clothing that you could supply to us by the end of November? We would require 1,000 dresses in each of the sizes 10-14, and 500 in sizes 8 and 16.

    We propose the payment made by Letter of Credit.

    Thank you for an early reply.

    Very truly yours

        

    P. PRATT, Jr

    (P.Pratt)

    Buyers





      9. Answer the questions:

    1.  What do the Buyers ask for in their enquiry letter?

    2.  What quantities of goods do they require?

    3.  What terms of payment do the Buyers propose?  

    10. Fill in the missing pronouns: somebody, anybody, nobody, everybody, anything, something, nothing, everything

    1. The question is not difficult and … can answer it. 2. … called yesterday but he left no message. 3. Can … help me? 4. It is too late. I think there is … in the office now. 5. There is … interesting in this letter. 6. Is there ... here who knows English? 7. You must find … who can offer it to you. 8. … knew the time of briefing. 9. Please, write to us if you want to order … else. 10. There is … in the office. I don’t know him. 11. Please, tell us … about your obligations. 12. Is there … you want to offer me? 13. We have … new in our catalogue. 14. There is … interesting in this offer.

    11. Study new business proverbs:

    • A man is known by the company he keeps.

    • Failing to plan is planning to fail.

    • From those to whom much is given, much is expected.

    • If ifs and ands were pots and pans there’d be no work for tinkers.

    • Money can’t buy everything, but everything needs money.

    • Never let the right hand know what the left hand is doing.

    • Not until just before dawn do people sleep best; not until people get old do they become wise.


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