Пособие. Учебное пособие по английскому языку уровень с1 Под общей редакцией А. А. Тычинского Издательство мгимоуниверситет
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Кодекс профессиональной практики IPR Необходимые принципы надлежащего общественного поведения лиц и организаций изложены в Кодексе Профессионального поведения Института Public Relations. Дополнительно Ассоциация консультантов Public Relations имеет Кодекс практики консультирования, который применяется ее членами при консультациях. Как и в других профессиональных органах, с присущим им соблюдением этических стандартов, тот факт, что юрист или организация Public Relations берут на себя обязательства соответствовать некоторым основным правилам, является гарантией нормального делового контакта. Следует подчеркнуть, что члены IPR обязуются соблюдать Кодекс Института, когда вступают в его ряды. При этом рекомендуется, чтобы они привлекали внимание клиентов и работодателей к Кодексу каждый раз, когда это предоставляется уместным. Члены должны также ознакомиться с содержанием Кодексов, принятых международными группами в рамках профессии Public Relations, особенно Афинским и Лиссабонским кодексами, которые поддерживаются IPR. Кодекс профессиональной практики IPR был рассмотрен в 1985 году и пересмотрен специально принятым решением на ежегодном общем собрании акционеров института 9 апреля 1986 года. (http://vkjournal.ru/doc/179895) Ex.9. Give the written summary of the topic “PR Ethics” (350 words) Ex. 10. Go over pages 41-61 of the book «PR Today» and the texts of exercises 7 and 8 of the present textbook. Get ready to speak on the following issues of the topic “PR Ethics”: Ethical dilemmas; How ethical norms can be applied to day-to-day PR activity; In what ways can PR be regulated; Chapter 3. The Make –Up of the PR industry Ex. 1. Answer the following questions: Please describe the general structure of the PR industry. What can you say about the emergence and development of PR consultancy? When and how did the PR conglomerates appear? What are the special features of in-house PR? What are its advantages and disadvantages? What are the areas of potential conflict between PR practitioners and other professionals in a company? How can you define commercial PR? In which way is public sector a special PR field? Please describe PR activities in not-for-profit organizations. What are PR specialisms? Which area is more attractive for you personally? Why? Why do PR specialists exist? Please describe the special features of digital PR Would you like to work in the sphere of celebrity PR? Why or why not? Ex.2. Match the words with definitions.
Ex.3 Complete the words and translate the following sentences into Russian. We're still studying a m________ of options. The company's debt has b________ in the past year. The study of Gandhi has become a virtual c_______ i__________. in the last 30 years, producing schools, museums, foundations and more than 400 biographies. Our plans have finally t______ s_______. The bad weather b_______ their enthusiasm for camping Let's look at the questions from an economic s_________. Reports in the t_____ p______ have speculated the group is planning a hostile bid. He gave a fairly r_____ o ____ t_____ m______ speech Here is the u_____ t_______ t ______ m_______ news on our channel. His political future h_______ the outcome of this election. The formerly r______ economy has begun to weaken. The president's resignation was the result of a t____ w_____ with the board of directors. The whole process was e___________ with bureaucracy. The region's heavy industry is still inefficient and m_________. After a brief s______ in the army, I returned to teaching. Animal welfare did not become a c________ issue until the late 1970s. The party was d_______ as totally lacking in ideas. He was famous for his i___________. The athlete was highly paid to do e__________ of products. There's some c________ between the musical genres. Reputable charities spend the l______ s______ of donations on aid and a tiny fraction on administration. He denied a________ that he had cheated. Ex.4. Translate the following words and word-combinations from Russian into English using active vocabulary. “Кустарная промышленность”; принять форму; притуплять; точка зрения; профессиональная пресса; обычный, заурядный; самый последний; зависеть от чего-либо; здоровый, крепкий; борьба за влияние; усложнять; отмирающий; промежуток времени; спорный; высмеивать; изобретательность; поддержка; пересечение, что-то общее; львиная доля; утверждение (голословное); бесчисленный; увеличиваться; Ex.5 Translate the following sentences from English into Russian. A whole myriad of options exists for us. Membership has ballooned beyond all expectations. The article stimulated a virtual cottage industry in myth-making. The house is beginning to take shape. He blunted the knife by using it to cut linoleum. From the lawyer's standpoint, her client is right. She started her career in the trade press. The first story in the book was quite run-of-the-mill. He always listens to the up-to-the-minute news reports on his favorite radio station. Everything hinges on his decision. Our goal is to devise robust statistical methods. Faget suspected a turf battle for control of the Mercury program. Red tape encumbers all our attempts at action. This industry can only be described as moribund. Come visit us for a spell. The claim that organic meat and produce is more nutritious than nonorganic food is contentious. Politicians like to deride expensive programs. What made the spectacle work was the ingenuity and the attention to detail with which it was rendered. The program for supporting the arts won the government's endorsement. Is there a crossover point in the near future of any of these countries? The eldest son received the lion's share of the estate. Newton said he could not respond to the allegation that his family solicited money from universities. |